productInfo. product. Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria. Description. Share your feedback and help influence the future product roadmap for Adobe Target! Sign Up Now. I am trying to index the entire Adobe Target. profilescriptname}". For more information and step-by-step instructions, see Plan and implement. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital. Experience Targeting (or XT) allows the marketer to easily leverage. mbox. Description. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. In each mbox call the page is assigned a value. your developer would help you better with reading adobe target response tokens and pushing it into datalayerTarget cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. Select People Who Viewed This, Viewed That from the Algorithm list. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. Chapter 1: Introduction. Whenever a user visits your site, profile parameters specific to the. 0. An Adobe subscription starts at $9. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. I turned of profile parameters related to category affinity was able to move further. Learn. There is no Out-of-the-box (OOTB) option to export assets to Target. Sign In. categoryId parameter. When adding an audience, drag and drop Visitor Profile, then choose the parameter you use want to use to target your activity. Category affinity would also work for the returning visitors on the page. Hi @lambanitish . Model serving is how Target delivers recommendations to your. Hi, I am new to Target. demelain November 17, 2023, 12:44pm 1. Two of the options offer near real-time qualification, and the other is used for long-term behavior qualification. The Marketer. 2. Taken from the LinkedIn Post from Kasper Andersen who has given away 12 Adobe Target Profile Scripts ready for use. In the Target interface, click Audiences > Create Audience. Visitor profile parameters are passed via the mbox (profile). entity. Visitor Profile. Similarly, you can also use Launch to pass params to target calls. categoryId for the pages. Last update: 2023-03-15 Topics: Recommendations Entities refer to the items you want to recommend. Basis score target will create category affinity array of top 5 categories. Learn. . brand. This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Data used by Target machine-learning algorithms. You have two rules: All Pages AT load library > AT fire mbox All Pages - Top of Page AA set vars > AA send beacon > AT add params What you need to do is to move the ". - 627746Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageCategory values for category affinity; Create data elements for Target parameters. Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. That’s because Adobe Target lets brands leverage artificial intelligence (AI) powered by Adobe Sensei to more deeply personalize the experiences they deliver their customers. Sign In. I understand that category affinity is contingent on having a value set to the parameter 'user. Using Adobe Target with the Platform Web SDK. I believe that the reason that "one" is not present here is that Adobe Target's affinity category algorithm truncates any category beyond five. Category values for category affinity; Create data elements for Target parameters. Chapter 4: Tips for using Target. values inside experiences through custom code within Adobe target. However, I’d like to know if there is a way that I can be a bit more granular with my categories. This in turn accelerates your business, as you text. 17 hours ago · Affinity Universal Licence | $159. Hello community! When we migrated from DTM to Launch, category affinity broke. id mapped to digitalData. Recommendations sends the productId or productPurchasedId. categoryID to pass it with along with Global Mbox. Now create an audience using category affinity. This helps to ensure that content is targeted to visitors who are most likely to act on that information. Two of the options offer near real-time qualification, and the other is used for long-term behavior qualification. 10/18/23 9:10:16 AM. General. Now create an audience using category affinity. If possible Can you fill the First Row as an example till "entity. This ID can then be used to add information via the Profile APIs and Customer Attributes. I've looked at the Ta. Profile attributes in Adobe Target are parameters that are specific to a visitor. Category affinity: Send category-viewed information to Target to build knowledge of the user’s affinity to particular site categories; 3rd-party data: Send information from 3rd-party data sources, such as weather targeting providers, account data (for example, DemandBase), demographic data (for example Experian), and more. The library contains the offers that have been set up via Target Standard/Premium, Target Classic, Adobe Experience Manager (AEM), Adobe Mobile Services (AMS), and APIs. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Features. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. productInfo. Entities can include products, content (articles, slide shows, images, movies, and television shows), job listings, restaurants, and so forth. Activity means a Customer configured workflow in Adobe Target that determines the experience a visitor may encounter. Learn. 1. Several rules can be defined in an activity to deliver different content variations. If you weren’t already familiar with the Adobe Target Profile, I hope this post helped serve as a nice introduction to the Profile and how users can use attributes to append to the Profile to create audiences. "Category Affinity" and "Affinity Match Table". For those who are interessted in the solution, I used following script: document. Subscribed!I am not sure if i can use category affinity here as i don’t want to drop the score of any affinity. Hello Team, W elcome to the Adobe Target Community Mentorship program! This is the featured Community Discussion thread for your Adobe - 602686 An in-depth description of the algorithms used in Adobe Target Recommendations, including the logic and mathematical details of model training and the process of model serving. What is the goal: As a marketer, I would like to identify the interests of my customers via their surfing behaviour on my website, put these customers into segments and finally serve these with. ; mboxpcid is basically generated by the Target tag on customer’s web page, and we write a cookie for that visitor, so we know whether this. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. Each additional search rule is joined with the AND operator. Adobe Target’s category affinity algorithm is an array of dynamic profile attributes. category parameter? Also, is creating a category affinity audience enough or do I need to have user. Category Affinity. This is because when changing the case sensitivity settings, Analytics actually changes the underline hash values that are used to store key values in the database. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. product. Learn how Adobe Target works, including information about the JavaScript libraries (Adobe Experience Platform Web SDK and at. js). View all features. This ID can then be used to add information via the Profile APIs and Customer Attributes. . Add users to Target, assign permissions based on their roles, and create workspaces for teams based on different departments, global locations, channel and other logical groupings. Hi Kamesh, Below link has more information on the same: Category Affinity Since you are on Target Standard, you can use user. simonb23491113. Now create an audience using category affinity. But need to understand how to implement this user. In DTM, I had a page load rule that would set the global mbox - 352217. Turn up the volume with scalable audience segmentation and progressive unified profiles that allow you to target your messaging with confidence. Adobe Target. Since you are on Target Standard, you can use user. event. Report; How can we build recommendation activity to recommend content like whitepapers, & blogs on the basis of product category affinity? What does it involve to implement? Topics. I then (with another fresh profile), hit the same page with Stage turned on. categoryaffinities Yes, To see the response tokens working in action, you need to activate them first on the path you mentioned and it will be delivered immediately only through Target responses delivering an activity. Actual Call means a single request made by or on behalf of Customer that results in data being sent to Adobe servers for processing. basis this let's say user visits all three, article 4, article 5, and article 6 pages and one article 1 page then category affinity array will contain PQR as favorite category, that is most viewed article category. Issue Client couldn’t find product information in the Target UI under Recommendations › Catalog Search. If you are using category afinity, the activity would be delivered based on the customer's behaviour. Entities can include products, content (articles, slide shows, images, movies, and television shows), job listings, restaurants, and so forth. Use entity attributes to pass product or content information to Adobe Target Recommendations. Learn how to implement Adobe Target using Platform Web SDK. Similar to at. It's also an excellent choice for merging designs, saving them as PSD files, and exporting them to the web or print. categoryId parameter. . Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThe category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. Auto-Allocate. like an API Call to have this information in the datalayer, do some more stuff? Matt, I have taken a look at the page. Hi all - hoping someone can help here! I want to start using category affinity for personalisation. Model training is the process of how recommendations are generated by the Adobe Target learning algorithms. Hi ! Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. Overview. To add oneself or other Users from the North and South American teams to this Workspace, click the new Workspace as it appears in the Product Profile list in the Admin Console, and then, on the blue “Add Users” button that appears on the next page. Adobe Target automatically collects and uses various data to build its personalization algorithms in Automated Personalization (AP) and Auto-Target (AT) activities. I was originally looking at /b/ss/, which I see now is just for. It is an out of the box feature of Target Standard. The Introduction to Recommendations webinar includes an in-depth exploration of how to leverage the value of Adobe Target Recommendations. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. Category affinity would also work for the returning visitors on the page. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. for the value to be properly stored as a persistent Target profile attribute. Any hint or ideas in approaching that will be helpful. When deciding how to create an audience, consider the following questions: Use the Offers library in Adobe Target to manage your code offer and image offer content. 3. I am trying to show recommendation based on category affinity. Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. Resolution. Read real-world use cases of Experience Cloud products written by your peersCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. You can use profile script to fetch category affinity array using "user. Events. Category Affinity. Courses Tutorials Certification Events Instructor-led training View all learning optionsNow create an audience using category affinity. 2. You can also learn about the Target edge network, Search Engine Optimization (SEO), and how Target. Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. You can see this after reviewing the generated SQL code. This technical implementation guide provides information about the reference architecture, guidelines, configuration steps and tests that implementation specialists need to follow while integrating Audience Manager with Campaign. Thanks for quick reply - yes I have implemented that function to ready the category id from page category and i see this in my network tab - - 276887. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real. Courses Tutorials Events Instructor-led training Browse content library View all learning optionsSign In. Name the audience and add an optional description. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Open the network log and find the Target requests--search "json?mbox" and open the second request--the one associated with the Adobe Target event. Level 6. Features. Thank you for the response. So on each article page pass user. . hey, I tried running this same code in console but not sure why it's not working for me do i need to make any changes before trying to run it in console?Profile attributes in Adobe Target are parameters that are specific to a visitor. Cannot Index the Adobe Target Documentation. in Adobe Target. Target does not calculate the size of the audience in this case. categoryId". entity. Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. I'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. If I was able to parse the library correctly, the problem is in the rules configuration. , scarves, t-shirts, bedsheets, coats). productInfo. Deliver experiences across web, including SPAs, and mobile channels, as well as non-browser based Internet of Things (IoT) devices such as a connected TV, kiosk, or in-store digital screen. Description Environment. For a certain business requirement, I want th. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageView all features. Click the Advanced Search link. You can access that array using user. product. For granularity, you can add a 2nd dimension to the category like so: scarves:silk scarves:cotton t-shirts:cotton t-shirt:linen etc. When this value is set then the browser would use what is set in max-age and other caches would respect the s-maxage setting instead. addEventListener(adobe. Hi, How are you categorizing the pages and using the algorithm? Any help will be helpful for me to start. . Yes, i guess user category affinity is passed in response tokens you'll need to do some JavaScript code to read response tokens and push those values into datalayer. This helps to ensure that content is targeted to visitors who are most likely to act on. Target profile parameters must be passed under the data. I then turned Stage back off, retrieved yet a. Linux: use the top command to check CPU utilization. Send the affinities via Adobe Launch to Adobe Target. like an API Call to have this information in the datalayer, do some more stuff?Matt, I have taken a look at the page. Averaged close to 125,000 conversions per campaign. skuGaming: Gaming companies use Target to recommend games and content to users on their consoles. Several rules can be defined in an activity to deliver different content variations. The Target Traces tab does not appear in Adobe Experience Platform Debugger. g. I tried to find the document on category affinity but in every document it tells about experience. Of times user visits different categories. Name the audience and add an optional description. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. categoryId is the parameter. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real. This in turn accelerates your business, as you text. 99. . I was wondering if it were possible to reference user. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. With a diverse B2C and B2B product portfolio and thousands of digital assets, NVIDIA faced a large challenge in how to. Compare; VS the competitionCategory values for category affinity; Create data elements for Target parameters. If the desired parameter does. DescriptionHello all, I am using category affinity to deliver content to audience based on the favorite category of the user. 23 Update: We now support Single-Sign-On (SSO) in the Chrome Extension for all MiaProva customers. Travel: A German travel booker uses Target to. I have enabled some configurations in Launch and Adobe Target to capture the category affinity of users but it's not working for me. But is it possible to get this information out of Adobe Target, e. Has the time to wait until end of test period to analyze results. Hi simonb23491113 , If you are using category afinity, the activity would be delivered based on the customer's behaviour Target does not calculate the size of the audience in this case. Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. Adobe Target Standard. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. once you store category affinity array in profile script, fetch it into your code using "${user. Category values for category affinity; Create data elements for Target parameters. Adobe Campaign Classic. traffic volumes) assigned to each profile/audience. See Enterprise user permissions for more information. . Adobe Target without Adobe Launch. skuCategory Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. Learn. Click Audiences > Create Audience. Please take some time and attentively read this documentation article: Category affinity Example: user. Now create an audience using category affinity. categoryAffinities[0] - First user. Sign In. Let me know if that helps. Sure, mostly we use it via Target and display e. Several rules can be defined in an activity to deliver different content variations. categoryID parameter. Chapter 5: Inspiration for testing and personalization activities. Environment Target. Before you start using Adobe Target Recommendations, you must complete several steps. I will keep you posted on what i find. Category affinity Passing category affinity information into Target. Description Environment. g. View all features. Profile parameters. Profile attributes in Adobe Target are parameters that are specific to a visitor. Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. Open the network log and find the Target requests--search "json?mbox" and open the second request--the one associated with the Adobe Target event. Issue. Can you elaborate more on the query you are looking for? However here are more details on Category Affinity > Category affinity. For example, if you load mens category page, user. Mark as New;For those who are interessted in the solution, I used following script: document. Click Recommendations > Criteria. How to use category affinity? Resolution. Now, in audience you'll need to create audience as you showed in screenshot. Learn how to tailor and personalize your customers' experience to. skuCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. 99 per month. A marketer runs an A/B test, and through the use of reporting audiences discovers that different experiences resonate with different audiences. In order to get the affinities to Adobe Target, we leverage Adobe Launch. Environment. Find out how this Target activity automatically displays products or content that might interest your customers by. Hi all - hoping someone can help here! I want to start using category affinity for personalisation. Select Analytics Classifications, then specify the report suite. Click Offers to open the library. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real data-driven optimization on your website with a unified view. Steps to reproduce: When trying to pass the product or content information to Recommendations using the entity attributes via mbox (refer to Plan and implement Recommendations),. s-maxage - the s-maxage directive in the Cache-Control header allows you to set a different TTL for shared caches such as CDNs. Adobe Target: Visitors will not qualify for a segment created in AAM until the Target session expires and they come back; Campaign: How inbound SMS (InSMS) are linked to outbound SMS sent by Campaign ‘***’ in geo_country column in Analytics Data Feed; Alternative for File Collector activity in ACS; Smart Trainings for custom tags are. Documentation. . 99. But, is there any way to get first category, second category etc values as well by doing something sim. parameters. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. article 5, and article 6 pages and one article 1 page then category affinity array will contain PQR as favorite category, that is most viewed article category. You can also target custom profile parameters and user. Sign In. Courses Tutorials Events Instructor-led training View all learning options. (double/single quotes are. Hi, i'm aware of what category affinity is and how it is calculated. categoryAffinities[0]?Okay, that means column before entity. And, if there are any discrepancies in the scripts, please. v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud. addEventListener(adobe. DescriptionCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Offers created in Target Classic or other solutions. Issue Client couldn’t find product information in the Target UI under Recommendations › Catalog Search. categoryId by itself as an mbox parameter in my audience rules, as opposed to using the standalone category affinity algorithm? Suppose us. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. Currently, if a new visitor visits any category for the first time, that particular category becomes the favorite category of the visitor. Thanks much, @ Kasper Andersen for the consolidated scripts. Experiment & learn Experiment & learn A/B Testing; Multivariate testingCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. I have gone through all the documentation given in Experience League and followed it well. One useful parameter is user. Category affinity would also work for the returning visitors on the page. categoryId'. Recommendations sends the productId or productPurchasedId. Now I'd like to show a dynamic popup which shows an image. We're using the category affinity and I've written a profile. Once the information starts populating in Target, you can need to create an audience to target the visitors. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". Benefits of methodHi Tanvi, In the below document, it is mentioned Target cookie expires after 2 years: - 363185Sign In. How the affinity is calculated can be referenced in the. In Adobe Launch we will create two Data Elements. Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. Category affinity would also work for the returning visitors on the page. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. You can use profile variables or mbox parameters to use that as a condition. Check out what you can do. Once the information starts populating in Target, you can need to create an audience to target the visitors. categoryId parameter. - ADOBE TARGET CUSTOMER INTERVIEWS - Share your feedback and help influence the future product roadmap for Adobe Target! Sign Up Now Content Based Recommendation on the basis of Category Affinity Click Recommendations > Criteria. jsvasu. - ADOBE TARGET CUSTOMER INTERVIEWS - Share your feedback and help influence the future product roadmap for Adobe Target!. A user profile contains demographic and behavioral information of a web page visitor. Available variables The following list describes the available. 28-08-2023 13:11 PDT. I've looked at the Ta. Topics: Release Notes. Please cite both qualitative and quantitative results as applicable. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. When a site visitor logs in mid-session and gets a 3rdpartyId, all previously-loaded profile attributes tied to the 3rdPartyId are immediately available. You can target custom profile parameters and user. For example, if I setup a campaign that targets those who's favourite category is shoes, how can I see how many. Now, when target finds this param on page it scores each category basis no. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. productInfo. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. , which variables and in what order)? Resolution. 1. The category affinity feature in Adobe target automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. Description. Sign In. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. We often use “the art of the possible” and “Adobe Target” in the same breath. Similarly, you can also use Launch to pass params to target calls. . To create complex targeting rules that include OR operations across categories, create an expression target. How does Target identify visitors (i.